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Mindspace has relied upon Disca’s technical expertise to deliver its custom eLearning training experiences for years. As one of Disca’s first clients, Mindspace designed impactful training for companies like Google, Starbucks, Cargill and Crash Champions. Disca evolved Fathom - a custom LMS Mindspace developed - and added new features to delight internal and external audiences.
Mindspace is a boutique creative agency founded in Arizona by Brent Shetler in 2001. For decades, Mindspace has specialized in advertising, gamification, custom training experiences and employee engagement.
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Disca has partnered with Mindspace on several projects over the years. In the initial engagement, the client was Google and the task was to deliver global product training to tens of thousands of Google partners and affiliates. A more recent project, completed on behalf of Starbucks, was to create a unique digital experience that was compatible with the standard xAPI format of the client’s learning management system.
Clients like Google and Starbucks don’t have to settle for any old vendor. They select partners based on their proven achievements and unique ability to deliver. For Google, they required a custom training experience (with custom xAPI content) translated into 13 different languages. Their skills assessments were complex, and each datapoint created by a user needed to be normalized, aggregated and reported. At Starbucks, the delivery of beautiful custom content across different form factors needed to be facilitated by their in-place LMS, yet tracked and reported uniquely.
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Disca’s principals have extensive experience developing, operating and integrating eLearning solutions. The relationships forged with Mindspace began even before the formation of Disca. Because Aaron, Sean and Chad were an integral part of delivering such a wide variety of eLearning projects on-time and reliably, Disca was a natural fit.
Mindspace engagements have mostly been Custom Projects, with some Office of the CTO as well. Often, Disca has been asked to deliver code or working systems. However, the latest engagement with Starbucks focused on technical consulting to help Mindspace staff deliver a custom xAPI experience on their own.
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When Disca works with Mindspace, each team knows their role and the expectations. Each new project is discussed and structured to deliver the maximum value for the client.
With big-name clients, there’s always constraints on time and budget. Disca and Mindspace worked collectively to anticipate issues, communicate status and ultimately deliver projects on time and within budget.
Training projects involving custom content, translations and eLearning standards like SCORM and xAPI are tough. While Mindspace brought the creative vision, Disca had the experience to make everything possible.
Google, Starbucks and other clients blew away their project goals through the work Disca delivered with Mindspace. Director-level and VP-level kudos never get old!
While working with Disca, Mindspace was able to think past the actual ask of the client and deliver the “wow” factor. The combination of creativity and technical execution led to repeat and referral business.
Large engagements typically require updates and other support as time goes on. Disca worked with Mindspace to continue to support clients and answer questions even after the official engagement concluded.
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Mindspace and Disca have partnered to deliver several memorable projects for Fortune 500 companies. Whether it was the Starbucks’ brand training, Google’s product education or compelling anti-harassment modules, the creativity of Mindspace and the robust technical implementations from Disca delighted clients across the country and around the world.
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