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Ink'd Greetings, a rapidly-scaling greeting card kiosk company, turned to Disca as they prepared for exponential growth. Disca led the creation of a product and technology strategy that would allow Ink’d to lower costs, gain control of their IP and embark on their scaling journey.
Ink’d Greetings has modernized the traditional card and gift giving experience with their one shop stop kiosks. These modern kiosks allow users to easily select, customize and print both greeting cards and gift cards on demand. This simple solution offers tremendous value, not only for consumers but for retailers as well, saving both floor space and labor compared to traditional card aisles.
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Ink'd was seeking a strategic technical partner to lead the development of a technology strategy. The prototype kiosks were expensive and leveraged vendor-provided software. The founders knew they needed a team with expertise and experience to assess the current hardware and software strategy and prepare for uninhibited growth.
Ultimately, the task was simple. Evaluate how more commonly available hardware could be configured and run by company owned and built technology. Solving this problem would bring costs of installation down nearly 90%, and enable feature innovation and integrations not previously seen in the market.
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Chad and his team were the clear choice for partnership due to their quick understanding of the company's challenges. There was an instant connection, and the communication was clear and quick. From the beginning, Ink’d saw Disca identify and suggest solutions to several core issues. Even in the early stage, this partnership “felt different” than the conversations with the previous vendor.
Disca’s offering of Office of the CTO provided Ink’d with the high-level strategic planning and hands-on hardware and software expertise they sought. This technical leadership helped them steer the company towards a new hardware platform. Ink’d also adopted sustainable software development practices recommended by Disca. These improvements quickly transformed their business, allowing the founders to focus on operations and guide growth.
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Disca proactively assessed the existing software codebase to highlight risks and opportunities for improvement.
Disca offered a top-down strategy, making use of previous software investments while unlocking future potential for the company.
Disca's team dove deep into the technical details of the kiosk hardware and software options, ultimately making insightful recommendations.
The partnership led to a more modern approach to software development and management, including more automation and the adoption of modern tools.
Disca helped the company as it scaled its unit count, supporting its business expansion.
Ink'd Greetings plans to continue collaborating with Disca as a trusted technical partner.
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Disca's partnership with Ink'd Greetings resolved immediate technical challenges but positioned the company for long-term growth and success. Their strategic guidance and hands-on approach created a robust, scalable software foundation.
To learn more about Ink'd Greetings, visit their website and find a kiosk location nearest you.
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From consulting to strategy, creation to implementation, along with continued support, Disca is ready to partner with you no matter your needs.
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