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HUM, a trailblazing rideshare company, was at a pivotal point in its journey, grappling with technical challenges that threatened its growth. With a vision to empower drivers and revolutionize the rideshare industry, HUM’s founders needed a technical partner who could align their business goals and the technical execution required to achieve them. Disca stepped in with expert fractional CTO services, providing the strategic guidance and technical oversight needed to turn HUM’s vision into reality.
HUM is revolutionizing the rideshare industry by empowering drivers to earn more per ride and even build their own book of business. Founded by two entrepreneurs, HUM’s mission is to provide drivers with the tools and support they need to drive more consistent results. They believe drivers that work more should earn more.
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HUM faced many impactful decision points during their early stages. In addition to the inevitable “build versus buy” decision, there were challenges with the outsourced development team and delays in project execution. The founders were not able to make strategic business decisions as they were constantly held back by technology.
Lacking software experience, HUM’s founders sought the technical expertise needed to drive the business strategy. The main goal was to find a partner who understood the business and could provide practical advice. Among the main challenges were managing the overseas development team, removing technical obstacles and evaluating other software systems. These and other factors led them to partner with Disca.
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Disca was chosen for their deep technical expertise and ability to business strategies into technical action. Disca’s history of working with and managing global development resources was critical to HUM. Their straightforward approach provided HUM’s founders with the necessary guidance to drive their team effectively, align technology focus and ultimately deliver more effectively on their business objectives.
HUM selected Disca’s Office of the CTO service to provide the strategic leadership and technical expertise that was critical for their project’s success. Disca’s offering gave them access to executive-level technology strategy and oversight without the need for a full-time CTO or technical co-founder. With Disca’s guidance, HUM gained confidence in the technical direction of the business to make informed strategic decisions moving forward.
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Disca guided the HUM team through evaluations of several technical options, ranging from subscription SaaS offerings to partnerships and in-house development. Ultimately, a customized hybrid approach was selected.
Disca helped prioritize and add detail to the technical roadmap. This allowed the development team to move quickly through feature development. Similar features were also bundled, allowing for more focused testing during releases.
Disca provided structure and guidance for driving the offshore development team. This guidance helped HUM have more confidence in the work that was being prioritized and delivered.
HUM benefited from clear and focused technical leadership, guiding the company through complex decisions.
New features and releases (and their updated processes) directly and positively impacted the user experience and business outcomes.
With Disca’s leadership, HUM was able to accelerate their development timeline and meet critical milestones.
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Disca’s fractional CTO services provided HUM with the technical expertise and strategic guidance they needed to overcome their challenges and focus on their mission. Through improved communication, strategic alignment, and seamless execution, Disca empowered HUM to achieve their business goals and set the foundation for long-term success.
Interested in learning more about HUM? Visit their website and discover what makes them different.
Read about our recent successes and see how Disca has helped businesses like yours overcome challenges and achieve their goals.
From consulting to strategy, creation to implementation, along with continued support, Disca is ready to partner with you no matter your needs.
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