It’s 2025. Your Business is (at least) a Tech Business

In 2025, every business is a tech business. 

These “tech businesses” are bakeries, plumbers, insurance agencies, small factories and even your part-time side hustle. The question is no longer whether you use tech in your business (hint: you should be), but how effectively the right technology is leveraged within the small business to drive efficiency and ultimately growth. This is before even thinking about the evolving AI landscape, including tools like ChatGPT, Gemini, Claude, Perplexity and others.

What do technology businesses have that many non-tech businesses lack? These companies have expert technologists focused on solving business problems, usually led by a Chief Technology Officer (CTO). As a busy and successful business owner, you may not have the time, the focus or the right staff or personal skillset to align your business with the right technology. Maybe you’ve hired a “software consultant” or an “offshore team” before and got burned? It’s important to explore leveraging a real expert to align your unique business operations with platforms, integrations and AI to supercharge the company.

This is exactly where Disca’s Office of the CTO service is designed to benefit small and medium businesses. Having access to a CTO, even in a fractional capacity, is a distinct business advantage. With the Office of the CTO, you’ll have an experienced technologist become part of your trusted team, learning your business and guiding the activation of technology. As part of the package, your principal will coordinate with other Disca experts to provide the best strategies and practices for your business. 

A CTO working with a small business will begin to provide value almost immediately. They’ll focus first on evaluating the existing systems and technology strategy. Maybe there are spreadsheets or PDF’s that drive critical processes, for example. Many businesses also unknowingly waste thousands of dollars annually on redundant software subscriptions or inefficient processes simply because nobody is thinking about software and systems holistically.

After the CTO understands how existing technology supports the business, they will look at the data the business uses, produces and controls. Every transaction, customer interaction and operational process generates data that could inform better business decisions. The CTO ensures this data isn't just collected but is actually analyzed and transformed into actionable insights. If data generated by the business isn’t owned by the business (or is used by various vendors in ways that don’t benefit the business), new conversations can begin about how to better leverage and control company datasets. 

Overlaid with technology analysis, systems and data transformation is artificial intelligence, and in particular, generative AI. With so many AI tools becoming increasingly sophisticated and accessible, having someone who can evaluate, implement, and oversee these technologies for your business is crucial. Uses for AI are almost countless: customer service, inventory prediction and analysis, marketing optimization, social media… and countless others. A CTO can ensure you're leveraging these tools effectively while avoiding costly mistakes or security risks.

Technology isn't slowing down. It's accelerating. The gap between businesses that effectively leverage the right tech and those that don't is widening rapidly. A CTO helps your business stay ahead of technological trends and drives new solutions strategically.

Disca’s Office of the CTO service can be customized to your business, starting at $2,000 per month. Visit our website and schedule a complementary call today. 

As a small business owner, you don't need to match the salary of a Silicon Valley CTO. Start with a fractional CTO from Disca who will learn your business and become part of the team.  Give your business the advantage.